Overview
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
Team
Artem Chestnov - CEO & Сo-founder
Daniel Biesuz - Head of Legal & Co-Founder
Dan Gartman - CTO
Andrew Rippon - COO
Kathrin Anthony - Head of Global Sales
Cooz Komei Tokita - Head of Community Relations
Ismail Malik - Advisor
Alberto Maiorana - Strategic Partnerships
Iyke Aru - Community Director Africa
Michael Gord - Technical Advisor
Alex Korobkov - Ir Director
Igor Selivanov - Senior Full-Stack/Blockchain Engineer
Alex Zhmurin - Senior Javascript Engineer
Eugeny Matveev - Full-Stack Engineer
Igor Vatamaniuc - Javascript Front-end Engineer
Sandris Murins - Ubex Community
Jessica Kim - Country manager Korea
Annalise Ho - Country manager China & Hong Kong
Kevin Wong - Marketing Manager in China
Wilson Ho - Community Manager Vietnam
Jack Yang - Asian Market PR
Moo Yong Bang - Ubex Assistant Editor
Quentin Marchand - Editor
Deng Feng - Investment officer
Samah Fahad Alaklabi - Community coordinator Japan
Maki Doering - Communications Specialist
Miranda Ho - Communications Specialist
Nguyen Minh Tri - Ubex Assistant Editor
Manuel Garcia del Arco - Ubex Deputy Editor
Almir Salimov - Ubex BD, Korea
Christian George - Localization Manager DACH
Li Tang - Ubex Associate Editor
Rohit Nair - Content Manager
Jay Xiong - Community manager
Links
- Website
- Blog
- Whitepaper
- Slack Chat (not available)
- Telegram Chat
- Github
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