Basic Attention Token

Introducing blockchain-based advertising

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Opening date
31. May 2017

Closing date
31. May 2017


Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.



Brendan Eich - Founder, Vision, Strategy

Brian Bondy - Co-Founder, Browser Engineering Lead

Yan Zhu - Security & Privacy Engineering

Scott Locklin - BAT Smart Contracts & Economics

Bradley Richter - Brand & Interaction Design

Catherine Corre - Communications

Brian Brown - Go-to-Market

Marshall Rose - Ledger & Wallet Systems

Brian Johnson - Electron & Chromium Integrations

Aubrey Keus - Automation & Wallet Systems

Luke Mulks - Ad-Tech Expert


  • Website
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  • Github (not available)

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This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to Block.News and Block.News has no involvement in it (including any technical support or promotion). Token sales listed from persons that Block.News has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and Block.News is not the seller of such Tokens. Block.News has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.

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